Subscribers Speak: “How would you like marketers to communicate with you?”
In July, we sent a group of 12 ExactTarget to the streets of cities around the midwest to ask them how they wanted marketers to communicate with them. Here’s a video showing some of what we heard:
Interested in more on this topic? Check out the Marketing Preferences Research Bundle featuring Customer Knowledge is Marketer Power, a commissioned study on marketers approach to mulitchannel marketing conducted by Forrester Consulting on behalf of ExactTarget, and the 2009 Channel Preferences Study, ExactTarget’s proprietary study on the communication preferences of subscribers.
This entry was posted on Friday, September 25th, 2009 at 9:00 am and is filed under Email Marketing Research, Future of Email, Social Media and Email, Subscribers Rule!, Subscribers on the Street, email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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