Cheap Advertising that beats Super Bowl Commercials
YouTube’s Ad Blitz allowed Tubers to vote on their favorite Super Bowl ads. This “Free Doritos” commercial took top place in the voting, it also happens to be the most watched 2009 Super Bowl commercial on hulu.com. The most interesting thing is that the commercial was not produced by an agency, it was the winner of Doritos’ consumer-generated ad contest. According to AdAge, the commercial only cost $2,000 to make, but Doritos will be shelling out $1 million to brothers Joe and Dave Herbert (who BTW happen to be from ExactTarget’s home state of Indiana).
At $3 millon for a 30 second spot to reach 98 million consumers, I calculate this to be about $40 CPM for ad impressions. Truthfully, they have continued to get milage out of the ad on the internet, so we can bring that down a bit… call it $30 CPM.
Looking at the cost of impressions on YouTube, this “ad” for Charlotte radio station 96.1 The BEAT takes the cake for cheap advertising. The cost, a leotard, a webcam, and a little dignity (okay, a lot of dignity–but this is a radio station intern, what did he expect?). I’ll go with the conservative estimate and throw the $150 webcam into the equation. Add $50 for the outfit and you come to less than $0.09 per 1,000 views.
Let this serve as encouragement as we think about how to grab the attention of our audiences on a mass scale. Clearly, the people at The BEAT know their audience. In this emerging landscape, anyone can give big brand marketers a run for their money!
This entry was posted on Friday, February 6th, 2009 at 3:39 pm and is filed under Contests, Email Inspiration, Social Media and Email. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
One Response to “Cheap Advertising that beats Super Bowl Commercials”
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I know Im a little late on the comment with this one but I think your math is a little fuzzy. My suggestion is that you add $5 for what I hope is a pair of gym socks
August 6th, 2009 at 10:18 am