Think Again (About theAtlantic.Project)
Think Again - theAtlantic.Project
It’s not often that the redesign of a print magazine gets marketers talking, but the redesign of The Atlantic may prove to be the exception to the rule — and yes, it has a subscriber-centric angle.
For those not familiar with The Atlantic, it aspires to:
…derive[] its sensibility not from a single editorial voice or theory of how the world works, but from its regard for its readers’ intelligence and wit, for their curiosity and their hope that the world might be made a better place.
To better convey how this mission connects with the new redesign, The Atlantic has launched theAtlantic.Project (a.k.a. “Think Again”) in which regular folks are asked to answer a number of thought-provoking questions such as:
- Do We Consume Too Much?
- Can Selfishness Save the Environment?
- Is Google Making Us Stupid?
- What’s the Cost of Being a Nerd?
The resulting blog, photographs, and video interviews are extraordinarily engaging — perhaps because it’s so rare to hear regular folks respond to questions that are a bit off-the-beaten path. Give yourself 10 minutes to dig into the site, and I think you may just agree.
When viewed in combination with Microsoft’s I’m a PC campaign, I can’t help but feel that something positive is building in the advertising zeitgeist. Individual consumer voices are being heard, amplified, and respected — and that could only be a good thing for those who aspire to promote a subscriber-centric philosophy within their own companies. That’s cause enough to think again.
This entry was posted on Wednesday, October 22nd, 2008 at 8:00 am and is filed under Email Inspiration, Subscribers Rule!. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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