I’m an Email Subscriber (Who Uses a PC)
So, as the wise philosopher Missy “Misdameanor” Elliott once said, sometimes you have to “put your thing down, flip it & reverse it.”
Apparently, Microsoft was listening because they finally figured out a great way to counter Apple’s ubiquitous “I’m a Mac” ads. And they did so by “flipping & reversing” it in a way that warms my subscriber-centric heart.
Rather than attack the ads with techno-jargon about why PCs (and by extension - Windows-driven computers) are better, they have completely embraced the “I’m a PC” mantra by showing all of the wonderful and various people (myself included) that live & work on a PC.
Below is one of the various commercials from the new campaign. I encourage you to watch it twice. The first time, just enjoy it as a piece of great, competitive counter-marketing.
The second time, however, replace the phrase “I’m a PC” with “I’m an Email Subscriber.” Personally, the net effect is a nice reminder of the unique attributes and needs of each subscriber. When the technology and data affords us the ability to deliver these folks content specific to their needs, shouldn’t we?
After all, that’s what the SUBSCRIBERS RULE! philosophy is all about — whether or not you’re a Mac or a PC.
This entry was posted on Wednesday, October 8th, 2008 at 2:22 pm and is filed under Email Inspiration, Subscribers Rule!. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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