SUBSCRIBERS RULE!

Subscribers Speak: “How would you like marketers to communicate with you?”

In July, we sent a group of 12 ExactTarget to the streets of cities around the midwest to ask them how they wanted marketers to communicate with them. Here’s a video showing some of what we heard:

Interested in more on this topic? Check out the Marketing Preferences Research Bundle featuring Customer Knowledge is Marketer Power, a commissioned study on marketers approach to mulitchannel marketing conducted by Forrester Consulting on behalf of ExactTarget, and the 2009 Channel Preferences Study, ExactTarget’s proprietary study on the communication preferences of subscribers.

London Consumers Sound Off

The ExactTarget crew hit the streets of London this week to give consumers a voice about how they want to interact with companies online.  Here’s a quick preview of some of the comments they recorded from consumers talking about what they want and don’t want from email marketing.

Subscribers Rule on the Streets of London

ExactTarget’s been in the UK for about a month now, and we’ve heard some great feedback from marketers about how they think consumers across Europe want to interact with companies via email, text messaging and the Web.  But we know that’s only half the story.  So, Tuesday, I announced we are taking to the streets of the UK to give consumers a chance to voice their opinions about email marketing.  Armed with a video camera and questions, Subscribers Rule UK is officially underway!

In the coming weeks, we’ll feature videos of our man on the street interviews here to give consumers (or as we call them subscribers) a chance to share with us what they really want from interactions with companies online.  We’ll also use the opportunity to teach marketers the importance of putting subscribers first by embracing the three tenets of Subscribers Rule –

• Serve the individual
• Honour their unique preferences with regard to communication, content, frequency and channel
• Deliver them timely, relevant content that improves their lives

Check back soon for some of our first interviews from subscribers on the streets of London.