You Know Things are Moving Fast When…
a book is out of date before it hits the shelves.
I saw this book while traveling last week. I was in between the Email Insider conference in Captiva, FL and a meeting with senior students from Ball State Univeristy. Both groups had a lot to say about social media, but they talk about Facebook, Twitter, and LinkedIn. MySpace is included almost as an afterthought.
Marketers report consistently bad results from campaigns launched in MySpace–especially compared to the “new big three.” The college students asked, “Why bother with MySpace?”
Later this year will be the 4 year anniversary of MySpaces heyday when Newscorp paid $580 Million for the site. Today it is on a downhill trajectory. Facebook has doubled it’s lead in just 6 months and Twitter is gaining fast.
So, where will consumers be 4 years from now? Hold on folks, it’s gonna be a bumpy ride!
