Comments on: Inbox Insanity or Why 23 May Be Enough http://www.subscribersrule.com/?p=216 SUBSCRIBERS RULE! Thu, 09 Sep 2010 23:23:07 +0000 http://wordpress.org/?v=2.6.2 By: Chris Baggott http://www.subscribersrule.com/?p=216#comment-14 Chris Baggott Mon, 06 Oct 2008 19:20:54 +0000 http://www.subscribersrule.com/?p=216#comment-14 So...in the spirit of being Waaay out there....basically where I live anyway. Start thinking about Search as a big inbox. SEO is really about delivering your message to an address. That address happens to to be the keyword phrase, and the really funny thing is that your message is totally delivered on-demand...when someone asks for that information via a search query. this is why I think search is the future of corporate communications. As we get overwhelmed by all this inbox crush users are going to be a lot more subjective about who they give access to. The prevailing attitulde is "I'll tell you when I need your message" I know, it's out there....but make no mistake...it's out there. Chris Baggott Co-founder, ExactTarget Co-founder, Compendium Blogware http://blogging.compendiumblog.com/blog/blogging-best-practices So…in the spirit of being Waaay out there….basically where I live anyway. Start thinking about Search as a big inbox.

SEO is really about delivering your message to an address. That address happens to to be the keyword phrase, and the really funny thing is that your message is totally delivered on-demand…when someone asks for that information via a search query.

this is why I think search is the future of corporate communications. As we get overwhelmed by all this inbox crush users are going to be a lot more subjective about who they give access to.

The prevailing attitulde is “I’ll tell you when I need your message”

I know, it’s out there….but make no mistake…it’s out there.

Chris Baggott
Co-founder, ExactTarget
Co-founder, Compendium Blogware

http://blogging.compendiumblog.com/blog/blogging-best-practices

]]> By: Jason Baer http://www.subscribersrule.com/?p=216#comment-12 Jason Baer Sun, 05 Oct 2008 23:08:32 +0000 http://www.subscribersrule.com/?p=216#comment-12 Interesting post. Indeed, the number of ways people can theoretically reach me grows almost continuously. I've been working hard for the last 6-9 months to tie as many of these boxes together as possible. For example, I use Callwave so that all my voicemail gets transcribed into email and goes to my email inbox. My Twitter DMs go to email, not mobile. My work voicemail forwards to my cellular voicemail, etc. Even with those measures, I still check three email accounts, 2 voice mail accounts, and 2 postal mail boxes daily. With regard to Facebook and other walled garden messaging protocols, I believe the more likely scenario is that companies will begin using Facebook (and MySpace and LinkedIn) messaging for commercial purposes, to ensure deliverability. If you are a "friend" of J Crew, I'm much more likely to read a Facebook message from them than a regular email (at least for now). The eventual commercialization of closed loop email systems will be in full force by next year. I predict this holiday season will see the initial foray. From a Subscribers Rule perspective, I believe we're not far away from opt-in forms that include message type (email, mobile, direct mail) and message system (email, Facebook, Twitter). As always, all signs point to a true 1:1 world just around the corner. Jason Baer Convince & Convert - Internet consulting for agencies Blog: http://budurl.com/3xld Twitter: @jaybaer Interesting post. Indeed, the number of ways people can theoretically reach me grows almost continuously. I’ve been working hard for the last 6-9 months to tie as many of these boxes together as possible.

For example, I use Callwave so that all my voicemail gets transcribed into email and goes to my email inbox. My Twitter DMs go to email, not mobile. My work voicemail forwards to my cellular voicemail, etc.

Even with those measures, I still check three email accounts, 2 voice mail accounts, and 2 postal mail boxes daily.

With regard to Facebook and other walled garden messaging protocols, I believe the more likely scenario is that companies will begin using Facebook (and MySpace and LinkedIn) messaging for commercial purposes, to ensure deliverability. If you are a “friend” of J Crew, I’m much more likely to read a Facebook message from them than a regular email (at least for now).

The eventual commercialization of closed loop email systems will be in full force by next year. I predict this holiday season will see the initial foray.

From a Subscribers Rule perspective, I believe we’re not far away from opt-in forms that include message type (email, mobile, direct mail) and message system (email, Facebook, Twitter). As always, all signs point to a true 1:1 world just around the corner.

Jason Baer
Convince & Convert - Internet consulting for agencies
Blog: http://budurl.com/3xld
Twitter: @jaybaer

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