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Subscribers are people. Not lists.
We believe that the most effective one-to-one marketing programs seek to communicate with people, not lists.
This statement is much more than an affirmation of our long-held policy that email, SMS, and other one-to-one marketing efforts must be built upon a foundation of permission. Rather, it is a broader acknowledgement that we, as marketers, bear a responsibility to deploy one-to-one marketing technologies in ways that put subscriber needs first.
We believe that the subscriber rules the one-to-one marketing environment, and must be given the means to dictate and control the manner and frequency by which companies can communicate with them.
The subscriber-centric philosophy is built upon three simple directives:
- Serve the individual
- Honor their unique preferences with regard to communication channels, content & frequency
- Deliver them timely, relevant content that improves their lives
We’re committed to developing solutions that help marketers engage their customers, prospects, and partners in a manner that respects their individual needs. The focus is on one thing and one thing alone—what the subscriber wants—and it is our unyielding belief that this focus will help us deliver the best results for subscribers and marketers alike.
Join us in celebrating the power of individual subscribers!
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